Ulrich Werner

Contact: Ulrich.Werner@studyinthailand.org

Current

Director of International Development
Head, International Thailand Semester and International Summer University "An Asian Experience"
Asian University, Chonburi, Thailand 

Fields of Interest

• Educational strategy
• Development of contemporary public education systems
• Emergent learning in self-organizing education
• International higher education marketing
• Balancing globalization and localization in education
• Communication on the Web (self-teaching, social networks, guerrilla marketing)

Education

• Diplom-Informatiker (FH) and Diplom-Betriebswirt (FH) 
  (Germany, graduated in Business Administration and in Computer Science)
  University of Applied Sciences for Economy and Management (FOM), Essen, Germany
• New Learning Technologies (2000, Germany)
  University of Applied Sciences Furtwangen, Germany
• Microsoft Certified Technical Trainer (MCT) and Systems Engineer (MCSE), NT4 track 1998

Professional experience

• Since 02.2011, Directorof International Development, Asian University (Huay Yai, Chonburi, Thailand)
  Development and implementation of an international branding strategy; development and marketing of International Semester Thailand programmes from February 2012 (marketed since 01.07.2011); co-development of corporate identity, development of programme brochures targeting international students; press liason officer; development of new university Web site (design and programming), Web site editor; negotiation and implementation of international partnerships (Environment-Campus at Trier UAS and Aachen UAS, Germany; De Montfort University, UK; I.T.S. Management and IT Institute, India); introducation of undergraduate Dual Higher Education; development of a hybrid-modular class scheduling system
  
  
• Since 04.2008, Founder and sole operator, Studyinthailand.org, Internet portal promoting international programs at Thai universities and colleges; in 2010 over 160.000 visitors from 200 countries/regions, with forum as knowledge repository for international applicants; further Web sites promoting international schools in Thailand (since 11.2010), Thai language learning and Thai culture and customs (since 01.2011)
  
  
• 2002 - 2011, Adjunct Professor, Institute of International Studies, Ramkhamhaeng University (Bangkok, Thailand). Courses in the international program conducted in English in information systems, mass communication technology, educational technology, management, and marketing for graduate and undergraduate students of over 50 nationalities aged 18 to 54; counsellor to students and lecturers; developed and imple-mented 2005-2008 the international marketing strategy and the corporate design with accompanying media (Web site, Student Handbook, corporate brochure, program leaflets, exhibition design), which contributed to the increase of international students from 16 in 2004 to 938 from 57 countries in January 2010; developed cooperation with the Fachhochschule Wiesbaden (state university of applied science, Germany), MoU signed in January 2009; invited member to Ph.D. dissertation defence committee
  
  
• 2009 - 2011, Head of UniPartner Consultancy, Pai Co. Ltd., Bangkok; Education consulting. Strategic support for international programs at Thai universities focusing on Quality Assurance and accreditation issues mainly targeting FIBAA and AACSB accreditation, and in higher education marketing to attract western students to study in Thailand within the Government’s Education Hub Thailand policy
  
  
• 2004 - 2008, Visiting Professor, Business Administration Program, International College, Burapha University (Chonburi, TH)
  
  
• 2007, Visiting Professor, Management Information Systems, Asian University (Chonburi, TH)
  
  
• 2005, Visiting Professor, Doctor of Administration Program, Renmin University (Beijing, CN)
  
  
• 2003 - 2004, Lecturer and e-Business Manager,  College of Innovative Education,Thammasat University, Bangkok. Designer and lecturer of the online seminar on ‘e-Business for Modern SME’; qualitative research about the current framework on e-learning; research papers published on e-learning and on balancing globalisation and localisation (presented at SEAMEO-UNESCO Congress on Education, May 2004)
  
  
• 1999 - 2003 Research Associate and Advisor on E-Commerce to the European Parliament's Committee on Industry, External Trade, Research, and Energy. Advised the committee member Prof. Dr. Jürgen Zimmerling; qualitative research on the Internet’s influence on economies and societies; analyzed Internet-related hypes and principles of networked economies and their effects on European policies
  
  
• 2000 - 2002 Business Strategist and Senior Consultant Internet and e-Business, TDC Tele Denmark Communications AG, Brand sunrise, Switzerland (turnover $1.6B, number 2 telecommunications provider in Switzerland). Reported to the Executive Board; responsible for the identification of mega-trends and their influence on current and future business scenarios, correlation of medium and long term trends in technology, market structure, and user behaviour; analysis and judgement of potential fields of business; design and project management of strategic cooperations; representative and project head for negotiations with potential strategic alliance partners (e.g., Microsoft,  Compaq, Novartis, Credit Suisse, UBS, SBB Swiss Railway).
  
  
• 1997 - 2000 Lecturer in Business Computing, Germany
  
  
• 1996 - 2000 Freelance Consultant on electronic business, Germany
  
  
• 1994 - 1996 Chief Operations Officer, systems integrator, Germany
  
  
• 1992 - 1993 Assistant to the CEO, international non-iron metal trading company, Germany
  
  
• 1983 - 1991 Entrepreneur in Book Publishing and, concurrently, Taxi Business, Germany
  
  
• 1976 - 1983 German Army, Deputy Company Leader and Telecommunication Officer in the Battalion Staff, leader telecommunications platoon

Undergraduate and graduate courses offered

• Business Information and Communication Systems 1
• Business Information and Communication Systems 2
• Information Systems Strategy
• Internet and e-Commerce
• Macroeconomics 
• Microeconomics
• Public Relations
• Information Systems for Service Industries
• Project Management
• Seminar in Marketing
• Trade Fair Exhibition and Participation Techniques

In Education:

• Innovative Educational Technology
• Media and Technology in Education

• Information Technology for Searching

• Broadcasting News for Internet 
• Computer-assisted Reporting
• Desktop Publishing
• Digital Imaging for Journalists
• Introduction to Mass Communication Technology
• Media in Mass Communication 
• Web Design
  

Invited speeches (excerpt)

• Targeting International Students, Strategic Marketing for Higher Education, Coreventus, Kuala Lumpur, Malaysia, 10.11.2010
• German Public Education System, presentation to the CEO, CP All, Bangkok, 20.07.2009
• Contemporary Information and Communication Systems: e-Commerce, seminar for the Doctor of Business Administration Program at Renmin University of China, Beijing, China, 16. and 17.07.2005
• Balancing Globalization and Localization, SEAMEO-UNESCO Education Congress, Bangkok, 27.-29.05.2004
• The Role of MIS in Business Administration Research, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 14.02.2004
• E-Business in Thailand: Research Approach into Cultural Implications on Education, Development, and Utilization, PhD Colloquium, Ramkhamhaeng University, Bangkok, Thailand, 10.11.2002
• Telco Strategies for the Mobile Internet, ISOC Internet Society (German Chapter) annual general meeting, Frankfurt/Main, Germany, 24.10.2001
• E-Business Strategy Concepts, at rete Consultancy, Zurich, Switzerland, 19.07.2001
• Strategic e-Business Planning of a Telecommunications Company, Center for Research in Electronic Commerce, University of Bern, Switzerland, 04.06.2001
• The Evolution from the ASP Basic Model to the Business Models - From the Hype straight away to Consolidation, Congress Application Service Providing, Zurich, Switzerland, 28.05.2001

Publications (excerpt)

• (Work in progress) Kids teaching themselves. An upcoming paradigm in public education - Formal application of emergent learning in self-organizing education in primary, secondary and undergraduate education. Monograph.
• (2011) Public education needs major overhaul pronto, Bangkok Post, 09.03.2011
• (2004) Balancing Globalisation and Localisation. SEAMEO-UNESCO Education Congress, Bangkok, May 2004
• (2003, Research Paper) Understanding e-Learning: e-Teaching and  e-Learning as Pole and Anti-Pole. College of Innovative Education, Thammasat University, Bangkok.
• (2002) E-Business in Thailand - Cultural Implications on Education, Development and Utilization. Research approach. Internet publication.
• (2001) Handbook about legal questions for business-use of the Internet (in German: Schutz vor Rechtsproblemen im Internet) with a broad analysis of unsolved problems concerning European rights. In co-authorship with Prof. Dr. Jürgen Zimmerling (Member of European Parliament), Springer-Verlag, Berlin/Heidelberg/New York, ISBN 3-540-65366-X, ACM Computing Classification (1998): K.5.1, K.4.4, K.6.5, J.1.
• (1998) Legal Problems of Commercial Websites of German Businesses (in German). Internet publication for ISOC.DE Internet Society German Chapter.
• (1998) Internet-usage for controllers and bookkeepers explained on the example of the Hyperion software solution (in German). In: Bilanzbuchhalter und Controller 10/98, Verlag C.H. Beck, München.
• (1998) Lite EDI - a model for SME business handling (in German). Internet publication for ISOC.DE Internet Society German Chapter.
• (1997) Telework and Related Labour-Law (in German). Internet publication for ISOC.DE Internet Society German Chapter. Introduction of a new aspect to divide between permanent employment and freelancership by server access times.
• (1992) Reklama (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-85357-03-3. Advertisement.
• (1992) Marketing (in Polish, translation by J. Soltys/E. Dziedzic). Thaurus, Warszawa, ISBN 83-5835-02-05. Marketing.
• (1991) Moja Firma (in Polish, translation and supplements J. Soltys). Thaurus, Warszawa, ISBN 83-85357-01-7. Business Management for SME's.
• (1990) German Democratic Republic's SME on the Free Market (in German: Der DDR-Betrieb am freien Markt). T&W Verlag, Essen.

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